Do you know what Employee Branding is?
Voucher. I ask you in another way.
What do you think is more effective or credible as a source phone number list of recommendation: the phone number list advertising campaign of a company, or what a friend or family member of the company he works for tells us?
Surely the opinion phone number list of the employee, right?
Well, employee branding is exactly about that, transmitting the brand's value proposition to the employee , and enhancing the feeling phone number list of belonging to the company, so that it is the worker who promotes, inspires and motivates as a digital leader .
Now we explain it in detail.
Find out what employees are as brand ambassadors, how to implement a good employee branding plan, and the phone number list benefits that this strategy brings.
What is an employee as a brand ambassador?
To describe this concept I tell you my own experience…
For 10 years I worked for a large multinational.
During my experience there, I was lucky enough to receive training on topics phone number list of interest to my career, participate in team building sessions, attend breakfasts with the phone number list CEO (where any worker could ask our CEO questions), and travel phone number list to events of a international.
The phone number list environment was unbeatable, and all phone number list of this made me feel an important part of the company, I had a great commitment to my work, and I identified with the vision and mission, and culture.
Without realizing it, I became a brand ambassador, I recommended each product and service and was always ready to share the phone number list company's messages, launches, programs, or positive experiences.
Well basically this is employee branding. A corporate strategy that seeks to convert the company's workers into its ambassadors.
Now, if you are interested, we share some recommphone number listendations to develop a good internal branding plan.
How to turn employees into brand ambassadors
1. Take care and motivate your employees
Richard Branson, founder of Virgin, already said: take care phone number list of your employees and they will take care of your business and customers.
Investing time in knowing the phone number list members phone number list of your team.
Promote a culture of leadership , with meetings and conversations that allow you to be aware of:
How do employees feel at work?
What motivates them?
What personal and professional goals do they have, do they want phone number list to become leaders or do they want to achieve corporate recognition?
What resources do they need to be more efficient?
2. Train your employees
Training is vital to motivate and engage workers.
He thinks that most phone number list of them want to learn new things, feel that they are important, and that they are being taken into account.
How to do it?
Organizing face-to-face or virtual meetings , to publicize and discuss aspects related phone number list to the company, its culture, its products, services, brands and what they represent.
Training your employees in leadership , social media and marketing issues so that they understand their power, their importance and how to use them for themselves and the company.
The more empowered they feel, and the better they understand the impact phone number list of networks and what the brand represents, the phone number list easier it will be for them to talk about it and become brand ambassadors.