The founder of Qudian, Luo Min, sat at the table and displayed a package of pre-made pickled fish with the "QUDIAN" logo. In the live broadcast for several consecutive days, Luo Min has already tasted the small fried pork, boiled pork slices and steamed pork live, and is praised by fans as the most delicious CEO.
At the same time, Luo Min also madly called on Bao Ma to join in the live broadcast room, claiming that as long as Bao mothers open a pre-made food store a few hundred meters away from the community, they only need to sell 50 dishes a day, and they can easily earn thousands of dollars per month. income.
In the live broadcast on July 17, Luo Min, who used Internet thinking to the extreme, redefines the ecological gameplay of Douyin's live broadcast room with the ability to use money. The cumulative number of viewers reached 95.87 million, and the cumulative sales exceeded 250 million yuan. The daily increase of fans is nearly 4 million. To this end, Luo Min swept the opening and streaming advertisements of Douyin and Weibo, and invited stars Jia Nailiang and Fu Seoul to guide the live broadcast, and also gave out iPhone 13 to 500 fans.
After breaking out of the circle, Luo Min's choice was to strike Number List while the iron was hot. On the afternoon of July 18th at Tianyuan Hotel in Xiamen, Qudian held a grand conference on the brand strategy of prefabricated dishes. Luo Min announced the prefabricated dish slogan, a dish made for family members.
The most fantastic scene is that Luo Min once described the purpose of entering pre-made dishes in a short video: "I have already been financially free, why do I still do (pre-made dishes)? Because of the great social value, it can save everyone time. Accompanying the family is a great virtue."
Four years ago, no one believed that the company, which started with campus consumer loans, had "social value". At that time, Luo Min was troubled by the overwhelming negative reports. In the eyes of users, Qudian was best at finding a group of university student union presidents and asking them to find someone to hand out flyers to promote the installment consumption of "you can buy an iPhone without cutting your kidney". loan.
But after the live broadcast of "Sprinkling Money" on July 17, Luo Min, who has a new identity, has been out of the circle. Along with the number of fans of the Douyin account "@qudianluozhuo", the number of fans has soared, and the stock price of the fun shop has declined. As of 17:00 pm Beijing time, the pre-market price of Qudian's US stock has skyrocketed by 83.19%, which means that just one Douyin live broadcast has brought nearly 250 million yuan in market value growth to Qudian.
There is no doubt that this is another victory for "Romin-style money."
1. The wool party earns blood, but the fun shop does not lose
Also known as "Old Luo", Luo Min's road to bring goods is even more bumpy than Luo Yonghao.