If you're advertising on AdWords, you're probably using exact match keywords. If you Image Manipulation use Exact Match keywords, you probably know that Google recently changed how they define "Exact". What you may not realize is that this change could Image Manipulation have a [LEVEL OF FEAR MONGERING] on your account. exact keywords changed Google AdWords Whether used to bid on branded terms, top performers, or product names added Image Manipulation with high-intent modifiers, Exact Match keywords were the backbone of many AdWords accounts.
Their, well, their accuracy, provided payback where Image Manipulation broader match types might have garnered unqualified riff-raff. But things have changed. How have exact match keywords changed? In the good old days (read: weeks ago), Exact Match keywords Image Manipulation only meant two things: Parallel Search Queries (the keyword [buy eggplant fangs] would match the search query "buy eggplant fangs") Close variants which, before mid-March, included only: misspellings, singular forms, plural forms, acronyms, stems (such as floor and floor covering), abbreviations Image Manipulation and accents . Since then, Exact Match has become less demanding. definition of the exact word according to google search Hmm.
Now, this may very well help some advertisers. The theory behind the Image Manipulation close variants was good. If you sell shiny baubles and bid on Exact Match "shiny bauble", you can still place your ads when someone searches for "shiny bObles" or "shiny Image Manipulation bauble " . With close variations, Google eliminated the need for an advertiser to add a slew of keywords that seemingly meant the same thing. But while simultaneously giving busy advertisers Image Manipulation a helping hand and “connecting more people to what they're looking for” is a noble pursuit, that's not what “Exact” means.