The reason why influencer marketing Consumer Email List contemplates its own future with high doses of ambivalence is due to the Consumer Email List differences (still very conspicuous) between sectors of activity. The recovery of influencer Consumer Email List marketing is uneven and is at the expense of notable differences between sectors After all, sectors such as food and tourism have massively reduced their investment in.
Advertising during the pandemic and have Consumer Email List not yet returned to normal. Not in vain, 28% of the influencers attached to tourism and 23.4% Consumer Email List of those who work in the food arena continue to suffer bloody losses in their income Consumer Email List level. Instead, advertising budgets in the field of fashion and beauty are notably hitting the growth spurt.
37% of influencers admit to receiving substantially Consumer Email List more collaborations in these two areas. « Companies linked to consumer goods, finance Consumer Email List and insurance are discovering the potential of influencer marketing , which is Consumer Email List increasingly making its way into their media plans. In these sectors, the coronavirus has only accelerated the digitization of advertising budgets”, notes Jan .