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Talk benefits - not features. The age-old principle of all sales writing is text message service more imperative in this form than any other. Sell the sizzle, not the steak. Don't try to list all the things your widget does; just tell them how you can improve their life. Great copywriting does not attempt to "create demand". Rather, it seeks to text message service channel existing demand. In other words, find out what your customers already want, and scratch that itch. That's the best news ever for short copywriting because if you had to create demand in every 160 character message before text message service you could call to action - talk about an impossible task!.
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