Behavioral change model 7. Evaluate your objective and learn After Industry Email List your campaign is over, it's time to take stock. You can visualize the digital goals, such as the number of clicks and the session duration on your website. Compare these Industry Email List results with available benchmarks. Were the goals (too) ambitious or easy to achieve? Then look at the social impact and the results of your survey, for example. Determine five things that went Industry Email List well and five things that could be done better. As soon as you start doing a second campaign, you have even more tools in your hands.
Then you can compare your campaigns. For Industry Email List example, why did the Amazon forest clearing campaign outperform the anti-whaling campaign? Was there a difference in target audience? Does the subject appeal to people more or less? With Industry Email List answers to these kinds of questions, you make your campaign and the results more concrete for the decision-makers in your organization. Also keep in mind that it is a long-term process. So even if you don't Industry Email List achieve your goals by a long way, or much too easily: the results help you to ask the right questions and get closer to the essence of your social campaigns.
Finally with that one important goal, changing Industry Email List behavior . Do you have experience measuring the impact of your social campaign, or do you have questions about this? Share your experience or leave your comment below this Industry Email List article. *Source: Campaign Source: Central Government Setting up successful campaigns Do you want to learn what online content must meet in order to successfully contribute to your Industry Email List campaign objectives? And are you looking for tools to help you optimize your results? Then the Always on marketing & campaigns training might be something for you.