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avijit
Nov 28, 2021
In NBA Discussion Board
Headlines are THAT critical; they are an art form of text message service all in themselves. A headline can make or break your copy because readers will make their decision whether to keep reading based on whether the headline grabs them. For this reason, great copywriters have practiced headline writers. Writing great headlines is great training for writing SMS text messages. Shoot an arrow. A great text message is an arrow, not a shotgun. You're text message service firing one point at a set target, not blasting a pile of buckshot in a general direction. All the best copywriting - long or short - has one definite aim to it. The vast majority of text messages are acted on (if they are going to be) within 20 minutes. So text message service your message must grab attention, be clear, and be immediately actionable. Talk benefits - not features. The age-old principle of all sales writing is text message service more imperative in this form than any other. Sell the sizzle, not the steak. Don't try to list all the things your widget does; just tell them how you can improve their life. Great copywriting does not attempt to "create demand". Rather, it seeks to text message service channel existing demand. In other words, find out what your customers already want, and scratch that itch. That's the best news ever for short copywriting because if you had to create demand in every 160 character message before text message service you could call to action - talk about an impossible task!. Write the call to action first, and keep it short. That's a text message service clear call to action in 21 characters. That leaves you 139 characters to hit a need and give your solution. "Can't face cooking after work tonight? Our delicious lasagna will be hot and ready for you. 20% off with this text message - $10! Call 800-555-5555 now"... 10 characters to spare. 4. Resist the urge to abbreviate words. Remember the "KIPS" principle. Keep It Professional text message service Stupid! That doesn't mean writing an office memo, but you don't want to write like you're a high school sophomore texting your best friend after school. 5. Test! Test! Test! Test different approaches. Once your list begins to grow you should do this within campaigns. Have 2 versions of the same basic message, and send each to half of your list. Over text message service time you'll begin to develop a sense of what works best.
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