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Shormila Shormi
Jul 28, 2022
In NBA Discussion Board
The 50-year-old Zhong Mei's first experience with the Internet was WeChat. In addition to initiating friend applications to relatives and friends already in the address book and joining various groups of relatives and friends and fellow villagers, Zhong Mei's WeChat friends only come from "card friends", "singers" and business customers. In 2016, WeChat payment gradually spread to fourth- and fifth-tier cities, and cashless payment gradually became a trend. Zhong Mei posted a payment phone number list QR code for her store. But gradually, WeChat has changed from a payment tool to a "time harvester". Zhong Mei spends a lot of time playing mahjong, chatting, and shopping on WeChat every day. Her observation is: "Most people use WeChat to chat, sing folk songs, and play mahjong, and the rest are advertising, online shopping and ordering. shopping." Judging from the types of social products in the market, more startups and Internet companies focus on Gen Z (post-95s and post-00s) users. Voice social, soul social, anonymous social field fighting, supervision, the situation continues, and in terms of quantity and volume, middle-aged and elderly people are a neglected group, except for the audio album "Little Boy" that topped the WeChat Mini Program Monthly Live List. Except for "Rice Cake" and "Jelly Bean Square Dance" specially designed for square dancers and aunts, other products have not broken the circle. The general trend is that China's aging population is in a stage of prominent growth, and China has also entered an aging society from a demographic dividend period. In the future, middle-aged and elderly groups will become a major group of the Internet. According to Questmobile's "Silver-haired Crowd Insight Report": In December 2018, the average monthly mobile Internet usage time of the silver-haired group (those over 50 years old) was 118 hours, an increase of 20.7% over the same period of the previous year.
The "crazy" silver-haired social market
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Shormila Shormi

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