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Sohel Chowdhury
Aug 03, 2022
In NBA Discussion Board
Media empires rise and fall, but the explosive growth in popularity of websites like BuzzFeed and Upworthy in recent years has ushered in a new content phenomenon: the “curiosity gap.” Traditional media such as newspapers and magazines have long seduced their audiences with salacious gossip and wacky gossip to sell newspapers and ad inventory, but the emergence of clickbait and “chompable content” (perhaps the one of the most repugnant terms in media) has sparked an arms race to generate revenue and traffic by appealing to our innate sense of curiosity. However, some experts have begun to question whether the curiosity gap is dead; some believe that today's media consumers have become desensitized to the cell phone number list constant barrage of amazement offered to us in our RSS feeds and on our smartphones, and that the media offering little more than rhetorical questions and good advice. market are doomed to failure unless they make an effort to earn a living. public attention. What is the curiosity gap? The curiosity gap is a theory and practice popularized by Upworthy and similar sites that leverages a reader's curiosity to take them from a compelling headline to actual content. By creating a curiosity gap, you tease your reader with a hint of what's to come, without giving all the answers. The curiosity gap can be used to get people to click on a blog post they see on Twitter, an ad on Facebook, or a marketing email in their inbox. The Curiosity Gap in Headlines Headlines should be almost literally irresistible. They must seduce us in seconds (or less), and as such must balance information with intrigue; they should tease the article just enough to not only entice us to click, but also give us enough information to decide if the article is likely to interest us in the first place. As important as headlines are to the curiosity gap publishing model, they have deservedly attracted their fair share of detractors and critics. This style of headline has also been accused of falling prey to diminishing returns – how long can audiences realistically be “surprised by what happened next”?
Ways to use the cell phone number list curiosity gap in your marketing campaigns content media
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Sohel Chowdhury
Aug 03, 2022
In NBA Discussion Board
If you use Exact Match keywords, you probably know that Google recently changed how they define "Exact". What you may not realize is that this change could have a [LEVEL OF FEAR MONGERING] on your account. Whether used to bid on branded terms, top performers, or product names added with high-intent modifiers, Exact Match keywords were the backbone of many AdWords accounts. their, well, their accuracy, provided payback where broader match types might have garnered unqualified riff-raff. How have exact match keywords changed? Now, this may very well help some advertisers. The theory behind the close variants was good. If you sell shiny baubles and bid on Exact Match "shiny bauble", you can still place your ads when someone searches for "shiny bObles" or "shiny bauble " . With close variations, Google eliminated the need for an advertiser to add a slew of keywords that seemingly meant the same thing. But while simultaneously giving busy advertisers a helping hand and “connecting more people to what they're looking for” is a noble pursuit, that's not what “Exact” means. Overview: Exact Match Keywords The new version of Exact Match keywords can match search queries that share the cell phone number list same words of that keyword, but in a different order. The Exact Match keyword [men's dress shirt] can now show ads that match the exact search query men's dress shirt. and to the not so exact search query dress shirt for men . But wait, there's more! There are a handful of other cases where exact match keywords can now be triggered by search queries that don't exactly match the keyword, all of which depend on the existence (or lack) Function words and "other words that often don't match" don't impact the intent behind a query. With this change, Exact Match will ignore, add or remove function words to match similar search queries. So far, this is having the desired effect: Google reports that accounts have seen up to 3% increase in clicks as a result. Google's rationale for this change makes sense: function words rarely (if ever) impact searcher intent; someone searching for “jobs in the USA” is probably looking for the same information as someone searching for “jobs in the USA” or “jobs in the USA”.
The Cell Phone Number List Impact of Google's New Exact Match Keywords [data] content media
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Sohel Chowdhury
Jun 27, 2022
In NBA Discussion Board
Do you know what Employee Branding is? Voucher. I ask you in another way. What do you think is more effective or credible as a source phone number list of recommendation: the phone number list advertising campaign of a company, or what a friend or family member of the company he works for tells us? Surely the opinion phone number list of the employee, right? Well, employee branding is exactly about that, transmitting the brand's value proposition to the employee , and enhancing the feeling phone number list of belonging to the company, so that it is the worker who promotes, inspires and motivates as a digital leader . Now we explain it in detail. Find out what employees are as brand ambassadors, how to implement a good employee branding plan, and the phone number list benefits that this strategy brings. Let's start! What is an employee as a brand ambassador? To describe this concept I tell you my own experience… For 10 years I worked for a large multinational. During my experience there, I was lucky enough to receive training on topics phone number list of interest to my career, participate in team building sessions, attend breakfasts with the phone number list CEO (where any worker could ask our CEO questions), and travel phone number list to events of a international. The phone number list environment was unbeatable, and all phone number list of this made me feel an important part of the company, I had a great commitment to my work, and I identified with the vision and mission, and culture. Without realizing it, I became a brand ambassador, I recommended each product and service and was always ready to share the phone number list company's messages, launches, programs, or positive experiences. Well basically this is employee branding. A corporate strategy that seeks to convert the company's workers into its ambassadors. Now, if you are interested, we share some recommphone number listendations to develop a good internal branding plan. How to turn employees into brand ambassadors 1. Take care and motivate your employees Richard Branson, founder of Virgin, already said: take care phone number list of your employees and they will take care of your business and customers. How? Investing time in knowing the phone number list members phone number list of your team. Promote a culture of leadership , with meetings and conversations that allow you to be aware of: How do employees feel at work? What motivates them? What personal and professional goals do they have, do they want phone number list to become leaders or do they want to achieve corporate recognition? What resources do they need to be more efficient? 2. Train your employees Training is vital to motivate and engage workers. He thinks that most phone number list of them want to learn new things, feel that they are important, and that they are being taken into account. How to do it? Organizing face-to-face or virtual meetings , to publicize and discuss aspects related phone number list to the company, its culture, its products, services, brands and what they represent. Training your employees in leadership , social media and marketing issues so that they understand their power, their importance and how to use them for themselves and the company. The more empowered they feel, and the better they understand the impact phone number list of networks and what the brand represents, the phone number list easier it will be for them to talk about it and become brand ambassadors.
Employee branding: employees as brand ambassadors phone number list content media
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Sohel Chowdhury

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